Olamide has signed a multimillion Naira endorsement deal with alcoholic
drink Ciroc Ultra Premium vodka and will become the first Nigerian
ambassador for the alcoholic beverage.
Olamide’s management has yet to respond to our queries but inside
sources tell us that the deal has been signed and sealed already. ‘The
money had to be sent in three parts, that’s how huge it is‘, an insider
tells us.
Ciroc, produced and distributed by Diageo is looking at promoting their brand in West Africa after launching in 2011.
By signing Olamide as ambassador, Ciroc is adopting the similar
marketing model practised in the US; the likes of French Montana, Rick
Ross, DJ Khaled, Ray Jay, Funkmaster Flex are all ambassadors for the
drink.
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